Personalization and omnichannel approach are Country Email List the motto in international retail. Retailers are increasingly using AR and VR to provide the best and most engaged customer experience possible. Ikea, in particular, is known for being a forerunner in leveraging technology to provide better CX through its augmented reality shopping app , in which users can Country Email List instantly see how a piece of furniture would look in their living room. Everything to ensure that the experience seamlessly matches customer expectations! Because of the Country Email List easy offer, customers easily walk to the competitor if the experience there better matches their personal expectations. New technologies enable companies to meet the personal wishes of a customer in every aspect. Augmented Reality ShoppingThen there is a Country Email List lot to gain from optimizing the customer experience to increase profits, specifically for Dutch retailers. Local retailers have an important advantage over the American and Chinese competition. Half of the Country Email List Dutch indicate that they prefer to buy in Dutch or European web stores, even Country Email List if the price is slightly higher, according to the GfK consumer survey. By perfecting the customer Country Email List experience , Dutch and European providers can deepen and fully exploit their natural benefits. How could the customer experience gap arise. Optimizing customer experience is a textbook Country Email List example of 'easier said than done'. Especially if it is not clear whether your view of what is good corresponds to that of customers. This leads to the painful statistics that regularly make it to the Country Email List news, such as the infamous finding that only 8% of companies have customers who say they provide an excellent customer experience, while 80% think so . Although this statistic dates from 2005, it Country Email List remains highly relevant to this day and leads to the question: what causes this gap? Again, there are many reasons, but some of the main causes are the ever-rising customer expectations.